Consumer Attitude Toward Mobile Marketing in Bosnia and Herzegovina
Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the mobile marketing is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer. Since many people are still unaware of the potential...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Academic Publishing House Researcher
2014-08-01
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| Series: | Evropejskij Issledovatelʹ |
| Subjects: | |
| Online Access: | http://www.erjournal.ru/journals_n/1409227821.pdf |