A behaviour model for cultural tourism: loyalty to destination
Tourism in the Spanish economy represents 11% of the GDP (INE, 2018). Its sun and beach tourism model has diversified into other products, such as cultural tourism, that has been increasing in recent years. The objective of this research is to develop a structural model that measures the behaviour o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2021-01-01
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| Series: | Ekonomska Istraživanja |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/1331677X.2020.1838313 |