First and Second Order Confirmatory Factor Models With Service And Product Quality Perceptions of Supermarket Customers: An Empirical Investigation
There are various models proposed for conceptualization and measurement of customers' perceptions of service quality in the marketing literature. This study presents an empirical evaluation of customers' perceptions of service and product quality in the chain supermarkets within the Turkis...
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| Format: | Article |
| Language: | English |
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Istanbul University
2016-11-01
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| Series: | Alphanumeric Journal |
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| Online Access: |
http://alphanumericjournal.com/media/Issue/volume-4-issue-2-2016/supermarket-musterilerinin-hizmet-ve-urun-kalitesi-algilariy_P8nrFt9.pdf
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