Typology of consumption of fruits: a study on the consumer´s behavior - the market for banana
The purpose of this paper is to analize the market for banana in terms of the consumers´ preferences. The results of the survey indicate that the "perfect" fruit should be big, without stains in the peel, ripe and without chemicals. The price is not a very important issue when it comes to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2008-07-01
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| Series: | Revista Produção Online |
| Online Access: | http://producaoonline.org.br/rpo/article/view/49 |