Impact of self-service technology (SST) service quality on customer loyalty and behavioral intention: The mediating role of customer satisfaction

Service quality has been a topic of extensive inquiry for decades that has emerged now in form of self-service technology (SST) which has profound effects on the way customers interact with firms to create positive service outcomes i.e. customer satisfaction, loyalty, and behavioral Intentions. Ther...

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Bibliographic Details
Main Authors: Muhammad Shahid Iqbal, Masood Ul Hassan, Ume Habibah
Format: Article
Language:English
Published: Taylor & Francis Group 2018-01-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2018.1423770