A Hybrid Trust Evaluation Framework for E-Commerce in Online Social Network: A Factor Enrichment Perspective
The nature of autonomy and openness of E-commerce in online social (ECOS) networks poses a challenge to the security of transactions as it is difficult to ensure the reliability and trustworthiness of parties on both ends. Transactions in ECOS may, therefore, be conducted in an unreliable environmen...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2017-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/7894263/ |