A Hybrid Trust Evaluation Framework for E-Commerce in Online Social Network: A Factor Enrichment Perspective

A Hybrid Trust Evaluation Framework for E-Commerce in Online Social Network: A Factor Enrichment Perspective

The nature of autonomy and openness of E-commerce in online social (ECOS) networks poses a challenge to the security of transactions as it is difficult to ensure the reliability and trustworthiness of parties on both ends. Transactions in ECOS may, therefore, be conducted in an unreliable environmen...

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Bibliographic Details
Main Authors: Bo Zhang, Ruihan Yong, Meizi Li, Jianguo Pan, Jifeng Huang
Format: Article
Language:English
Published: IEEE 2017-01-01
Series:IEEE Access
Subjects:
Online social e-commerce
hybrid trust
private reputation
Common reputation
factor enrichment
Online Access:https://ieeexplore.ieee.org/document/7894263/

Internet

https://ieeexplore.ieee.org/document/7894263/

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