The consumer explained from the perspective of the extended self
Although the extended self is a relatively new concept, over the years it has developed rapidly, being the subject of study of several marketing researches. Our possessions contribute to reflecting our identity, so it is very important to look at how people expand their self in relation to others an...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-06-01
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| Series: | Review of Economic and Business Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/rebs-2019-0085 |