Influential Factors on Consumer Purchase Intentions: Cases of Instant Noodle Products in the Hungarian Market
This research investigates the factors that impact consumer purchase intention towards instant noodle products in the Hungarian market. A comprehensive literature review indicates that there are five main factors that have impact on willingness to purchase instant noodle products, which is the meas...
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| Format: | Article |
| Language: | English |
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IEECA
2018-11-01
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| Series: | Journal of Eastern European and Central Asian Research |
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| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/244 |