Feedback as Outreach: Turning an Assessment Survey into a Marketing Opportunity
Feedback projects—for instance, those that survey users about the use of resources—can be very useful beyond their originally intended purpose of collecting information. Because these projects also involve contact with library users, they may additionally be useful as outreach or marketing tools. Th...
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2018-08-01
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| Series: | Marketing Libraries Journal |
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| Online Access: | http://bit.ly/MLJ-v2i1-feedback |