Competitiveness and innovation in the pulquera industry, an economic analysis

Maguey is closely related to the marginalized areas of Mexico and lacks innovation processes; it mainly produces in Oaxaca for Mezcal and the production of pulque in Hidalgo and Tlaxcala. The objective of this study was to financially assess the pulque industry through its differentiation, generati...

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Bibliographic Details
Main Authors: María Magdalena Rojas Rojas, Karina Valencia Sandoval, Ma. Carmen Ybarra Moncada, José de Jesús Brambila Paz
Format: Article
Language:English
Published: Universidad De La Salle Bajío 2021-05-01
Series:Nova Scientia
Subjects:
Online Access:http://nova_scientia.delasalle.edu.mx/ojs/index.php/Nova/article/view/2810