The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in Qatar
Purpose(– The'study'aimed'to'understand'the'factors'that'influence'consuming'international'luxury' brands'in'Qatar'with' considering' 3' factors' of' the'independent' variables' are�...
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| Format: | Article |
| Language: | English |
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Isarder
2019-09-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | http://isarder.org/2019/vol.11_issue.3_article62_abstract.pdf |