Interdisciplinary Model of a Brand in a Competitive Environment
A company’s brand is an aggregate of many aspects and a key business asset which can be significantly influenced from the interdisciplinary perspective. A single symbol / sign incorporates the total value of the brand which represents an important competitive tool as well as the brand’s ability to c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mendel University Press
2017-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/65/5/1663/ |