Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation
The purpose of this research was to investigate the relationship between customer equity and the performance of Parsian International Hotels Corporation. For this reason it’s an applied and descriptive research. A review of the current literature revealed three key determinants of customer equity: (...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_52325_f3c99985c4421b50a28f0aca38e2b4aa.pdf |