Leisure time and alcohol beverage preferences of young people in South Africa: A structural model analysis.
It is in the best interest of all industry stakeholders to better understand the factors that influence consumer preference, brand and purchase behaviour of alcohol beverage in the South African market. A theoretical model was proposed based on the literature and tested using a cross-sectional quant...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2016-07-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_35_vol_5__3_.pdf |