Pricing of Digital Video Supply Chain: Free versus Paid Service on the Direct Distribution Channel

Media publishers that have commonly relied on profits from advertisements and content sales to fund their operations are not only content providers (manufacturers) to media aggregator platforms (retailers) but are also competing service providers (rival retailers) in the digital video supply chain....

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Bibliographic Details
Main Authors: Yunhyoung Kim, Jeonghoon Mo
Format: Article
Language:English
Published: MDPI AG 2018-12-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/11/1/46