ISLAMIC BEAUTY: Socio-Semiotic Analysis of Facial Foam and Body Lotion Advertisement

<p>This paper attempts to answer how Islamic Women define the concept of beauty in Ponds advertisement white beauty facial foam and body lotion on television. This study uses a socio-semiotic approach described through three aspects of social context, namely field, tenor, and mode. It argues t...

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Bibliographic Details
Main Author: Susi Herti Afriani
Format: Article
Language:Arabic
Published: State Islamic University (UIN) of Sunan Ampel Surabaya 2012-12-01
Series:Journal of Indonesian Islam
Subjects:
Online Access:http://jiis.uinsby.ac.id/index.php/JIIs/article/view/108