Exploring the Effect of Time Horizon Perspective on Persuasion: Focusing on Both Biological and Embodied Aging
According to socioemotional selectivity theory (SST), aging influences information processing style depending on the time horizon perspective (THP). In detail, older adults who perceived time as limited prefer emotional to factual messages, whereas younger adults who believed time to be expansive sh...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-11-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/10/12/4375 |