Exploring the Effect of Time Horizon Perspective on Persuasion: Focusing on Both Biological and Embodied Aging

Exploring the Effect of Time Horizon Perspective on Persuasion: Focusing on Both Biological and Embodied Aging

According to socioemotional selectivity theory (SST), aging influences information processing style depending on the time horizon perspective (THP). In detail, older adults who perceived time as limited prefer emotional to factual messages, whereas younger adults who believed time to be expansive sh...

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Bibliographic Details
Main Authors: Ahreem Ahn, Dongwon Min
Format: Article
Language:English
Published: MDPI AG 2018-11-01
Series:Sustainability
Subjects:
aging
time horizon perspective
message type
persuasion
goal pursuit
emotional attachment
Online Access:https://www.mdpi.com/2071-1050/10/12/4375

Internet

https://www.mdpi.com/2071-1050/10/12/4375

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