Personality and content preferences on social network sites in South Africa

Worldwide, visual content, such as photos and videos, have increased dramatically on social network sites (SNS), with South Africa being no exception. The purpose of this study was to investigate the relationship between two personality traits – need for cognition and need for affect – and visual an...

Full description

Bibliographic Details
Main Authors: K. Mwaba, Y. Saini, R. Abratt
Format: Article
Language:English
Published: AOSIS 2017-12-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/39