Consumption Function in the Context of Cultural Affinity Zones

Consumers' purchasing behaviour is affected at the microeconomic level by personal, psychological, situational, social and cultural factors. Beside the political and economic factors, culture with its beliefs, values, attitudes and traditions plays a substantial role also at the macroeconomic l...

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Bibliographic Details
Main Authors: Terézia Vančová, Luboš Střelec
Format: Article
Language:English
Published: Mendel University Press 2020-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/68/4/0797/