Investigating the effects of brand experience, trust, perception image and satisfaction on creating customer loyalty: A case study of laptop market

This paper presents an empirical investigation on the effects of brand experience, trust, perception image and brand satisfaction on creating customer loyalty on Iranian laptop market. The proposed study of this paper prepares a questionnaire in Likert scale and distributes it among some university...

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Bibliographic Details
Main Authors:	Samaneh Khalili, Ahmad Rahchamani, Masoumeh Sadat Abtahi
Format:	Article
Language:	English
Published:	Growing Science 2013-09-01
Series:	Management Science Letters
Subjects:	Perception image Brand experience Brand image Brand satisfaction
Online Access:	http://www.growingscience.com/msl/Vol3/msl_2013_268.pdf

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