An investigation on the effects of perception and marketing expenditure, financial and non-financial promotions on brand equity

by Abbas Ataheryan, Masoumeh Sadat Abtahi, Ahmad Rahchamani
Published 2013-09-01

Investigating the effects of brand experience, trust, perception image and satisfaction on creating customer loyalty: A case study of laptop market

by Samaneh Khalili, Ahmad Rahchamani, Masoumeh Sadat Abtahi
Published 2013-09-01

An investigation on Iranian consumer behavior towards famous luxury brands

by Seyed Hamidreza Moteshakereh, Masoumeh sadat Abtahi, Ahmad Rahchamani
Published 2013-08-01