DOES CSR ENHANCE MARKET PERFORMANCE FOR AUTOMOTIVE COMPANIES?
This paper aims at analyzing the role of strategic CSR in creating stable long term performance in the automotive industry. The first part of the paper reviews the success factors for the European auto industry and analyses the influence strategic CSR has on these factors. In order to illustrate the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2016-12-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_12_1.pdf
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