Customer Satisfaction as a Determinant of Customer Loyalty of Rural Banks in Kumasi, Ghana
Satisfied customers are considered to maintain contact with the company, buy more products or services especially in the services sector. This study assessed the impact of customer satisfaction on customer loyalty. The main research question that guided the study was does customers’ satisfaction ha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Africa Development and Resources Research Institute (ADRRI)
2016-04-01
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| Series: | Journal of Arts and Social Sciences |
| Online Access: | https://journals.adrri.org/index.php/adrrijass/article/view/256 |