YouTube fandom names in channel communities and branding
The YouTube channels Good Mythical Morning, grav3yardgirl, and the Vlogbrothers are analyzed to understand the function of fandom names on the platform. The selected YouTubers explain that their named fandoms create a sense of community on their channels. However, YouTube celebrities attempt to asse...
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| Format: | Article |
| Language: | English |
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Organization for Transformative Works
2021-09-01
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| Series: | Transformative Works and Cultures |
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| Online Access: | https://journal.transformativeworks.org/index.php/twc/article/view/1879/2841 |