Using Quantitative and Mixed Research Methods in Marketing: A Meta-Analytic Approach
The problem of the inconsistent results of empirical studies is a reality in any research field. Literature provides the meta-analysis approach as a solution that responds to the challenge of evaluating, combining, comparing and synthesizing the accumulation of results to a typical, common and re...
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| Format: | Article |
| Language: | English |
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Danubius University
2017-08-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/4055/4141 |