Promotion Strategy Specific to Organizations Participating in “Back to School” Program

Promotion Strategy Specific to Organizations Participating in “Back to School” Program

Romania’s stationery market records a growth rhythm of about 10-15percent per year. For the beginning of school year 2007-2008, organizations ofthe type forecast a growth of 25%. During the top period, stationery sales growgenerally with about 800-1000 % in comparison with a habitual period of theye...

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Bibliographic Details
Main Authors: Irina SUSANU, Nicoleta CRISTACHE, Sofia DAVID, Liljana ELMAZI, Alexandru NEDELEA
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2009-01-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
advertising
creativity
rules
print
Online Access:http://www.ann.ugal.ro/eco/Doc2009/IrinaSusanu_NicoletaCristache_SofiaDavid_LiljianaElmazi_AlexandruNedelea.pdf

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