Promotion Strategy Specific to Organizations Participating in “Back to School” Program
Romania’s stationery market records a growth rhythm of about 10-15percent per year. For the beginning of school year 2007-2008, organizations ofthe type forecast a growth of 25%. During the top period, stationery sales growgenerally with about 800-1000 % in comparison with a habitual period of theye...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2009-01-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.ann.ugal.ro/eco/Doc2009/IrinaSusanu_NicoletaCristache_SofiaDavid_LiljianaElmazi_AlexandruNedelea.pdf |