Modelling Customers Lifetime Value For Non-Contractual Business
Due to the increasing importance placed on customer equity in today's business environment, many companies are focusing on the notion of customer loyalty and profitability to increase market share. Building a successful Customer Relationship Management (CRM), a company starts from identifying t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bright Publisher
2021-03-01
|
| Series: | IJIIS: International Journal of Informatics and Information Systems |
| Subjects: | |
| Online Access: | http://ijiis.org/index.php/IJIIS/article/view/77 |