A CONSTRUÇÃO DA IMAGEM POLÍTICA DE DILMA ROUSSEFF COMO MÃE DO POVO BRASILEIRO

It is intended to show how the electoral campaign of Dilma Rousseff (PT) was conducted to present her as the candidate of the Lulism and in this way it was anchored in a complex candidate political image construction strategy as Mother of the Brazilian people. To achieve this purpose, a qualitative...

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Bibliographic Details
Main Author: Teresinha Maria de Carvalho Cruz Pires
Format: Article
Language:Portuguese
Published: Universidade Federal do Rio Grande do Sul 2011-06-01
Series:Revista Debates
Subjects:
Online Access:http://seer.ufrgs.br/debates/article/view/20474/12128