An engineering approach to an integrated value proposition design framework

An engineering approach to an integrated value proposition design framework

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Numerous problems with product quality and time-to-market launches can be traced back to how the product lifecycle process is managed within the organisation. This article provides insight into how an integrated value proposition design framework shifts product lifecycle management from a product-...

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Bibliographic Details
Main Authors: Van Der Merwe, Carmen, Van Rensburg, Antonie, Schutte, Cornelius S. L.
Format: Article
Language:English
Published: Stellenbosch University 2015-05-01
Series:South African Journal of Industrial Engineering
Subjects:
value proposition
Kano Model
Generalised Bass model
product development lifecycle
Online Access:http://sajie.journals.ac.za/pub/article/view/998

Internet

http://sajie.journals.ac.za/pub/article/view/998

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