APPLICABILITY OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY EXTENDED TO THE CONSUMER USE CONTEXT (UTAUT2) IN BRAZIL: AN EVALUATION OF THE MODEL USING A SAMPLE OF INTERNET USERS ON SMARTPHONES
This study, using a sample of internet users on smartphones, analyzed through UTAUT2 model in order to test the validity of their constructs in Brazil. We sought to thereby expand the understanding of individual acceptance and use of technology in the context of consumption, evaluating a new model...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Maria
2014-04-01
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| Series: | Revista de Administração da UFSM |
| Subjects: | |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/download/13088/pdf |