IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA
T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response. High impulsive buying tendency occured between age 18 to 39 years old. This research was a quantitative...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Diponegoro
2012-10-01
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| Series: | Jurnal Psikologi Undip |
| Online Access: | http://ejournal.undip.ac.id/index.php/psikologi/article/view/6696 |