APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION

APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION

Substantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of...

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Bibliographic Details
Main Authors: S. V. ALEKSA, Y. V. VOLODIN
Format: Article
Language:Russian
Published: Real Economy Publishing House 2017-04-01
Series:Стратегии бизнеса
Subjects:
mobile applications
effectiveness. assessment tools
mobile internet audience
Online Access:https://www.strategybusiness.ru/jour/article/view/307
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spelling doaj-deec601e44114bce9775acc61dbad4cb2021-08-02T09:01:13ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842017-04-0104152210.17747/2311-7184-2017-4-15-22283APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATIONS. V. ALEKSA0Y. V. VOLODIN1Financial University under Government of the Russian FederationFinancial University under Government of the Russian FederationSubstantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of a set of the most relevant tools for assessment of effectiveness of mobile applications development and implementation. Special focus is on the study of mobile applications market, its speciality and tendency in Russia; review of methodology for assessment of effectiveness of mobile applications development and implementation is also present. The most appropriate tools for assessment of effectiveness of mobile applications development and implementation are formed in the thesis.https://www.strategybusiness.ru/jour/article/view/307mobile applicationseffectiveness. assessment toolsmobile internet audience
collection DOAJ
language Russian
format Article
sources DOAJ
author S. V. ALEKSA
Y. V. VOLODIN
spellingShingle S. V. ALEKSA
Y. V. VOLODIN
APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
Стратегии бизнеса
mobile applications
effectiveness. assessment tools
mobile internet audience
author_facet S. V. ALEKSA
Y. V. VOLODIN
author_sort S. V. ALEKSA
title APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
title_short APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
title_full APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
title_fullStr APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
title_full_unstemmed APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
title_sort approaches to formation of methodology for assessment of effectiveness of mobile applications development and implementation
publisher Real Economy Publishing House
series Стратегии бизнеса
issn 2311-7184
publishDate 2017-04-01
description Substantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of a set of the most relevant tools for assessment of effectiveness of mobile applications development and implementation. Special focus is on the study of mobile applications market, its speciality and tendency in Russia; review of methodology for assessment of effectiveness of mobile applications development and implementation is also present. The most appropriate tools for assessment of effectiveness of mobile applications development and implementation are formed in the thesis.
topic mobile applications
effectiveness. assessment tools
mobile internet audience
url https://www.strategybusiness.ru/jour/article/view/307
work_keys_str_mv AT svaleksa approachestoformationofmethodologyforassessmentofeffectivenessofmobileapplicationsdevelopmentandimplementation
AT yvvolodin approachestoformationofmethodologyforassessmentofeffectivenessofmobileapplicationsdevelopmentandimplementation
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