APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION

Substantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of...

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Bibliographic Details
Main Authors: S. V. ALEKSA, Y. V. VOLODIN
Format: Article
Language:Russian
Published: Real Economy Publishing House 2017-04-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/307