Personalized medicine industry model development

Personalized medicine industry model development

Health care is a growing business, but its trajectory patterns are hard to decipher at the moment. This paper provides a short overview of issues important for developing business models for the personalized medicine sector (PM). The paper draws on institutional theory, particularly transaction cost...

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Bibliographic Details
Main Authors: Marija Kaštelan Mrak, Nada Bodiroga Vukobrat, Danijela Sokolić
Format: Article
Language:English
Published: University of Split, Faculty of Economics 2017-01-01
Series:Management : Journal of Contemporary Management Issues
Subjects:
personalized medicine
business model
incomplete contracts
incentives
business scenarios
Online Access:http://hrcak.srce.hr/file/281957

Internet

http://hrcak.srce.hr/file/281957

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