PORTFOLIO ANALYSIS - A BASIC INSTRUMENT IN STRATEGIC PLANNING. CASE STUDY ON THE ROMANIAN INSURANCE MARKET

Practice proved that strategic planning is a necessary process for insurance companies. This process can help companies to adapt more easily to environmental changes. The strategic planning of the activity of an insurance company cannot be realized without a careful analysis of the evolution of the...

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Bibliographic Details
Main Authors: Petrescu Marian, Petrescu Eva Cristina, Ioncica Diana, Bicajanu Vasile
Format: Article
Language:deu
Published: University of Oradea 2011-12-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2011/n2/109.pdf