User Experience Evaluation Using Mouse Tracking and Artificial Intelligence
Business platform models frequently require continuous adaptation and agility to allow new experiences to be created and delivered to customers. To understand user behavior in online systems, researchers have taken advantage of a combination of traditional and recently developed analysis techniques....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8758845/ |