Antecedents of Store Management Strategies and Visual Merchandising on the In-Store Engagement of Consumer Good Buyers: An Empirical Study
Visual merchandising is a presentation of merchandise as well as the store in order to attract the customer. In addition, it is an eye-catching technique by which the seller can appeal to more customers and convey the message to the customer what the store represents and offers to its potential cust...
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| Format: | Article |
| Language: | English |
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People & Global Business Association (P&GBA)
2019-12-01
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| Series: | Global Business and Finance Review |
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| Online Access: | http://www.gbfrjournal.org/pds/journal/thesis/20200110190859-SX5FV.pdf |