ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL

ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL

The aim of this article is to investigate the characteristics, behaviors, motivations to start a business and the managerial practice of entrepreneurs, owners of internet kiosks, operating in the context of the informal economy in Rocinha, the biggest slum in Brazil, where 90.9% of businesses are in...

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Bibliographic Details
Main Authors: Joysinett Moraes da Silva, Sandra Regina Holanda Mariano, Sílvio Medeiros Joaquim
Format: Article
Language:English
Published: Universidade Federal do Ceará 2014-10-01
Series:Contextus
Subjects:
Entrepreneur.
Entrepreneurial Behavior
Informal Economy
Internet Kiosks
Rocinha (Rio de Janeiro)
Online Access:http://www.contextus.ufc.br/index.php/contextus/article/view/578/217

Internet

http://www.contextus.ufc.br/index.php/contextus/article/view/578/217

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