Operating an Advertising Programmatic Buying Platform: A Case Study
This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The origin of the problem is how publishers resort to automated buying and selling...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Internacional de La Rioja (UNIR)
2016-03-01
|
| Series: | International Journal of Interactive Multimedia and Artificial Intelligence |
| Subjects: | |
| Online Access: | http://www.ijimai.org/journal/node/931 |