Кnowing tourists behavior: the imperative for successful marketing strategy in tourism

Studying the nature of consumer behavior, in particular the behavior of tourists, has always been rather complex. The issue becomes even more complicated due to the pace of environmental changes, and consequently the factors that have an impact on tourists behavior. The purpose of the paper is to i...

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Bibliographic Details
Main Authors:	Radoslav Senić, Sonja Milojević
Format:	Article
Language:	English
Published:	University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja 2017-12-01
Series:	Mенаџмент у хотелијерству и туризму
Subjects:	consumer behavior, tourist behavior, purchase decision making process
Online Access:	http://www.htmanagementvb.com/index.php/HITM/article/view/8

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spelling	doaj-ddc2498ffb794f26b1e64815005a88862021-02-02T11:00:53ZengUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaMенаџмент у хотелијерству и туризму2620-02792620-04812017-12-0152Кnowing tourists behavior: the imperative for successful marketing strategy in tourismRadoslav Senić0Sonja Milojević1University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaBelgrade Business School, Belgrade Studying the nature of consumer behavior, in particular the behavior of tourists, has always been rather complex. The issue becomes even more complicated due to the pace of environmental changes, and consequently the factors that have an impact on tourists behavior. The purpose of the paper is to identify the distinctions between standard consumer behavior and behavior of a tourist by looking into purchasing decision making process concerning products and services. http://www.htmanagementvb.com/index.php/HITM/article/view/8consumer behavior, tourist behavior, purchase decision making process
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Radoslav Senić Sonja Milojević
spellingShingle	Radoslav Senić Sonja Milojević Кnowing tourists behavior: the imperative for successful marketing strategy in tourism Mенаџмент у хотелијерству и туризму consumer behavior, tourist behavior, purchase decision making process
author_facet	Radoslav Senić Sonja Milojević
author_sort	Radoslav Senić
title	Кnowing tourists behavior: the imperative for successful marketing strategy in tourism
title_short	Кnowing tourists behavior: the imperative for successful marketing strategy in tourism
title_full	Кnowing tourists behavior: the imperative for successful marketing strategy in tourism
title_fullStr	Кnowing tourists behavior: the imperative for successful marketing strategy in tourism
title_full_unstemmed	Кnowing tourists behavior: the imperative for successful marketing strategy in tourism
title_sort	кnowing tourists behavior: the imperative for successful marketing strategy in tourism
publisher	University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
series	Mенаџмент у хотелијерству и туризму
issn	2620-0279 2620-0481
publishDate	2017-12-01
description	Studying the nature of consumer behavior, in particular the behavior of tourists, has always been rather complex. The issue becomes even more complicated due to the pace of environmental changes, and consequently the factors that have an impact on tourists behavior. The purpose of the paper is to identify the distinctions between standard consumer behavior and behavior of a tourist by looking into purchasing decision making process concerning products and services.
topic	consumer behavior, tourist behavior, purchase decision making process
url	http://www.htmanagementvb.com/index.php/HITM/article/view/8
work_keys_str_mv	AT radoslavsenic knowingtouristsbehaviortheimperativeforsuccessfulmarketingstrategyintourism AT sonjamilojevic knowingtouristsbehaviortheimperativeforsuccessfulmarketingstrategyintourism
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Кnowing tourists behavior: the imperative for successful marketing strategy in tourism

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