Кnowing tourists behavior: the imperative for successful marketing strategy in tourism
Studying the nature of consumer behavior, in particular the behavior of tourists, has always been rather complex. The issue becomes even more complicated due to the pace of environmental changes, and consequently the factors that have an impact on tourists behavior. The purpose of the paper is to i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2017-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.htmanagementvb.com/index.php/HITM/article/view/8 |