A necessidade de inovar: um estudo na indústria de alimentos
The aim of this paper is to present market trends through an analysis of themacroenvironmental indicators, and the changes in the consumer behavior, relating these topossible innovation strategies for food products.
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2002-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/7131 |
| Summary: | The aim of this paper is to present market trends through an analysis of themacroenvironmental indicators, and the changes in the consumer behavior, relating these topossible innovation strategies for food products. |
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| ISSN: | 1516-3865 2175-8077 |