Authentic Deception or the Ethos Paradox of Social Media Influencers: Female Emirati Consumers’ Perception of Instagram Models

Authentic Deception or the Ethos Paradox of Social Media Influencers: Female Emirati Consumers’ Perception of Instagram Models

Instagram is the fastest rising social medium used by young people in the United Arab Emirates (UAE) and therefore constitutes a superb means for companies to advertise their brands. To better inform the selection of the most well-targeted and effective models for advertising products, this researc...

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Bibliographic Details
Main Authors: Gulnara Z. Karimova, Denisa Nicoleta Alexe
Format: Article
Language:English
Published: Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society 2021-06-01
Series:Res Rhetorica
Subjects:
models
Instagram
influencers
endorsement
visual rhetoric
social media marketing
Online Access:http://www.resrhetorica.com/index.php/RR/article/view/367

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http://www.resrhetorica.com/index.php/RR/article/view/367

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