Consumer Orientation and Competitor Awareness on Firm Performance in the Bottled Water Industry
Purpose: Assesses the Influence of strategic positioning indicators namely customer orientation and competitor awareness on firm performance in the bottled water Industry, with sector standards as the moderating variable. Design/Method/Approach: This study adopted quantitative methodology and...
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| Format: | Article |
| Language: | English |
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Oles Honchar Dnipro National University
2021-06-01
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| Series: | European Journal of Management Issues |
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| Online Access: | https://mi-dnu.dp.ua/index.php/MI/article/view/312 |