Quality Management and internal marketing as competitive factors for services enterprises: The cases of service basque enterprises with avant-garde management
In this paper, we explain and partially proof (with the analysis of some cases of Basque companies), that for the services companies, the quality and more especifically, the management of quality based on the principles of the philosophy of Total Quality Management, and gathered in models as EFQM of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2002-12-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2002&v=2&n=2&o=2 |