La construcción de valores intangibles de marcas de cerveza artesanal: atributos inmersos en las comunicaciones
This study took a hermeneutic-ethnographic approach and aims to analyse the construction of intangible values in consumers of craft beer brands produced in Medellin-Colombia and its relation to their communication strategy. The theoretical bases are built on the con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad CEU San Pablo
2020-06-01
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| Series: | Doxa Comunicación |
| Subjects: | |
| Online Access: | https://repositorioinstitucional.ceu.es/bitstream/10637/10841/1/es_m4_stamped.pdf |