Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business
The growth of the minimarket business in Indonesia is high-speed and exciting. As a result, the competition is very tight. This study aims to analyze the effect of product quality, price discounts, and servicescape on a consumer purchasing decision. This research uses associative descriptive methods...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Syarif Hidayatullah Jakarta
2020-03-01
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| Series: | Etikonomi |
| Subjects: | |
| Online Access: | http://journal.uinjkt.ac.id/index.php/etikonomi/article/view/14337 |